The main idea of this compaign is the labyrinth — an ancient symbol for spiritual journey. It presents one continuous path, with a clearly defined entrance, centre and intentionality, similarly to the proces one follows in education.

The labyrinth of the cathedral of Chartres, France.

Here are the stages I have taken to develop the visual concept:

I imagined how on a sunny day the light would come down through the stain-glass rosette above the entrance of the cathedral, and hit the labyrinth on the floor as an oval of vivid colours.

To express how the grey stones on the church floor come to life as the projected light reaches them, I played with the idea of colourful glass pieces fused together, similar to the way that stones are fitted together to shape the labyrinth.