Three business logo Mock-Ups:

I first focused on refinements to my concepts. With feedback from my survey I was ready to use the information to help my logos communicate more clearly. There is no minimum or maximum number of revisions that I did, I just worked until I felt they were polished and reflected the info I received from my peers. I kept working until I was satisfied with the result.

Black Bear Neckties:

The Feather Restaurant Bar and Grill:

Mountain Peak Essential Oils:

Even when a logo does not have words, it creates a brand that is associated with the company and the products or services the company offers. This helps with advertising, since simply showing the logo in a newspaper or billboard is enough for customers to recognize and think about the company. Recognition is one of the most important parts of a logo and branding, since it keeps the company at the front of customer minds. It is necessary to have a quality logo, since the logo is the face of the company. A badly designed logo turns away customers and is forgettable. Good logos should be unique and comprehensible to potential customers.