The Brief: Create a logo and branding concept for a start-up cultural competancy consulting company.

Client: Intercultural Bridging Consulting (IBC)

The Process: A font was selected to be the central branding element of IBC. A series of icon images were provided to the client from which they selected the organic arc. For the basic logo a simple tri-color palette was selected and business cards were developed. 

The arc was also applied to the client’s abbreviation as an alternative branding element and was implemented in a presentation slide design.

Challenges: Challenges included helping the client better define their mission statement and find an icon that fit best with their buisiness.