leanne Phillips's profile

Pingu's English Marketing

Pingu's English is a educational, fun and entertaining children's English language course based on the enormously popular animated television character, Pingu.
 
Centred around the true-to-life everyday adventures of Pingu and his family and friends, Pingu's English teaches English to young children of 3-7+ years old and is brought to you by the Linguaphone Group, the global language training provider.
 
The Linguaphone group offers a licencing program (similar to a franchise) to international partners. The artwork I create is supplied to these partners for them to translate, localise and print in their own area.
 
I've been involved in a number of projects, mostly printed material, some examples below.
Examples above are part of a Pingu's English and a University of Cambridge ESOL collaboration. A new test was introduced which enabled students to to received a qualification from the University of Cambridge. We created a retail campaign tool kit to support this new collaboration, which includes posters, leaflets, flyers, billboards, web banners etc.
A large party pack, which consisted of bags, balloons, banners, flyers hats, invitations, stickers, and of course posters.
A party pack tool kit: A large series of posters, invitations, balloons, banners etc. To enable Pingu's English partners to promote all kinds of events for Halloween, Christmas, and Easter, Summer parties too!
Open Day Invitations
T-shirt, designed specifically for parties, however, it we've kept the shirt fairly generic to make sure it can be used within other situations, such as exhibitions.
Pingu's English Marketing
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Pingu's English Marketing

Various material for Pingu's English

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