The Molly Project provides free, on-location photography sessions for families whose lives are being affected by serious illness. I lead a team of designers working with the not-for-profit group to develop a brand identity program, marketing materials, and responsive website. The website includes an online brand guide, blog, and e-commerce. These efforts support their business goals that will help the organization gain greater awareness in Central New York and the Northeastern United States.
Art Direction + Brand Strategy: Marc Stress Graphic Design: Leah Cunningham, Jordan Dudden, Gabriella Hale, Kate Palermo, Marc Stress