Basticook - Foodblogger is my thesis project and it is the result of a year long collaboration with one of the Italian food most successful bloggers on the web.
Lacking a visual identity that distinguished him from other food bloggers, I worked on the design of a brand that was easy, recognizable and above all memorable.
After taking care of the social networks graphics in which Basticook shares his recipes, I designed the recipe book of its 30 best desserts.
A clear and well-organized text, accompanied by photographs entirely studied and taken from me, it helps the reader in a simple and quick way to prepare the cake without any kind of hindrance.
This is also facilitated by icons with a simple and minimal design that guide the reader to essential things for the preparation of a sweet as the cooking time, preparation time, the difficulty and the use of certain tools and ingredients.
The logo on the cover was designed as a doodle, whose coverage can be changed whenever we needed it.
After taking care of the social networks graphics in which Basticook shares his recipes, I designed the recipe book of its 30 best desserts.
A clear and well-organized text, accompanied by photographs entirely studied and taken from me, it helps the reader in a simple and quick way to prepare the cake without any kind of hindrance.
This is also facilitated by icons with a simple and minimal design that guide the reader to essential things for the preparation of a sweet as the cooking time, preparation time, the difficulty and the use of certain tools and ingredients.
The logo on the cover was designed as a doodle, whose coverage can be changed whenever we needed it.
Follow Basticook: Facebook | Instagram | YouTube | Giallo Zafferano
