PIDA, Packaging Impact Design Awards, is an annual packaging competition between students in Sweden, France and Germany. The brief this year was to create premium packaging for electronic products. With sustainability in mind and to make it easier for the consumer, the brief also said to get rid off plastic materials. The solution should focus on interactive communication between the package and the consumer and include new, up and coming techniques.
Our solution to the brief is a tamper proof package for an electronic razor. We wanted to appeal to the modern man with a deep interest in beard and who appreciate a smooth shave. The consumers are trend-sensitive and knows what the it objects and techniques are. They also appreciates genuine craftsmanship and lives a hectic life.