Carrefour Ramadan radio ad.
A few weeks before ramadan all the Egyptian radio channels start greeting their listeners by broadcasting the famous song (ahlan Ramadan) which means welcome Ramadan, Egyptians love this song and it's an insight that when you hear this song it means Ramadan is at the gates, This year we will change just one word in the script of the song,"Shaaban" instead of Ramadan, Shaaban is the islamic month before ramadan, it will definitely grab everyone's attention that the word Ramadan has been changed with Shaaban, It will sound like everyone is welcoming the amazing month of Shaaban, we then explain that this year the joy of Ramadan starts from Shaaban with all the discounts and promotions from Carrefour.
