While i was living in NYC, Omer & Tal gave me the opportunity to help them create a solid Cross-platform Branding product. I designed On Core System Settings, the Scheduler, Marketplace & several print pieces like business cards, one pagers, storyBoards, UX forms & more. You can check out the Login Screen Animation, right below.
One distictive element that simbolizes their system through a synthesis is the dot, the light that turns on when their projections are playing. It goes accordingly with the name of the system: On Platform.
This first image is the Log-in page for the system. It takes the same concept but evolved into a close-up view of an eye in fusion with a fingerprint texture, creating a reference towards interaction and window sight.
Scheduler design with hour, day, week, month view & edit. On Core System.
Marketplace Design.
I created the business card creative concept and design, by making a fusion of 2 strong elements that are always present in their work: transparency & light.
One of the things i really loved about this project, was to see my client's reaction to the business cards, they where totally amazed. Also their interaction with their clients. They could actually show them in a very simple a quick way a little bit about what they do. How? The business card is a media to reproduce a projection of their logo, they don't need a computer or anything to show in a simple way what they do. They just need a light to point at the card so they can show a reflection of their logo on a wall. Their whole system relies in projections.
