Garnier Fructis BTL campaign 2014
CLIENT:
L'Oreal RUSSIA

BRAND:
GARNIER FRUCTIS SOS Repair


ON AIR:
Spring 2014


TEAM:
I lead this project in Publicis.

Campaign explanation:
TEASER 1

Title: Hair rescue
VLAD Lisovets: Julia, stop! Your hair has already damage!
Julia Savicheva, Russian singer: How can I go on stage with such a messy hair?
VLAD Lisovets: Here's an excellent tool. Will you to test it?
Julia Savicheva, Russian singer: For hair restoration? ... Hm-m-m
VLAD Lisovets in camera: You also can get the set online on hairrescue.ru


TEASER 2


Title: Hair rescue
Julia Grebenkina, beauty-blogger in www.beautyinsider.ru: Vlad, they are dead! Have cut.
VLAD Lisovets: Let's rescue them! Here's an excellent tool. Will you test it?
Julia Grebenkina, beauty-blogger: For hair restoration... OK, I go for it!
VLAD Lisovets in camera: Take the set online on hairrescue.ru


REVEAL 1

Title: Hair rescue
VLAD Lisovets: Recently I gave to Julia hair restoration kit for testing.
Julia Savicheva, Russian singer: Vlad! Here is the excellent hair!
VLAD Lisovets: Like a new!
Julia Savicheva, Russian singer: And no split ends! What was it? ... Fructis?!
VLAD Lisovets in camera: Fructis SOS
Repair.
Experiment with your hair! Fructis from Garnier will rescue it!


REVEAL 2

Title: Hair rescue
VLAD Lisovets: Recently I gave to Julia hair restoration kit for testing.
Julia Grebenkina, beauty-blogger: Well, rate it!
VLAD Lisovets:
Luxurious! No split ends.
Julia Grebenkina, beauty-blogger: What was it? ... Fructis?!
VLAD Lisovets in camera: Fructis SOS
Repair.
Experiment with your hair! Fructis from Garnier will rescue it!

Garnier Fructis BTL campaign 2014
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Garnier Fructis BTL campaign 2014

Garnier Fructis BTL campaign 2014
1
77
0
Published:

Creative Fields