NATIONAL PARK FOUNDATION ADS

Testimonial voice from an employee. The inspiration for the concept came from an article on Backpacker.com titled Ranger Confidential: Secrets of the National Park that described how the Rangers day was filled with danger and heroic actions yet often felt unappreciated and even mocked in public. This could be developed into a nice campaign of Park Ranger’s internal struggle of being shown up by the park they work in.

Testimonial ad using the voice of plain folks. The ad uses a voice of discovery and amazement from a child. It can powerful draw especially when the consistent flow of digital images dulls our imagination. In the headline there is an indirect message to parents that life’s adventures are not found on the screen.

Alternate version to the ad at the top.