Newscope Films are an independent producer of feature films and micro-budget genre movies for an international market. United by their mission to develop innovative, highly conceptual and original genre films, we created a dynamic identity solution capturing this brand essence while remaining accessible to their broad audience. Evoking the movement of the animation, with typographic inspiration being drawn from three-dimensional cinematic type, each monochromatic logotype is constrained within the proportions of 2.4:1 – the current widescreen standard.