While I was taking my Masters in London, I got a work experience at LBi. Here are some apps, games & silly ideas that are still on paper
Coke
The first brief I got at LBi was amazing = Coke + teens + happiness + do what ever you want.
These are some of the ideas that came out.
Soap opera in a glass - short clips
Insight: For some teens everything is a drama.
The first brief I got at LBi was amazing = Coke + teens + happiness + do what ever you want.
These are some of the ideas that came out.
Soap opera in a glass - short clips
Insight: For some teens everything is a drama.
Short clips featuring 3 teenager ice cubes with a sarcastic sense of humor.
Content generated by teens, real life stories to make you laugh at all the drama that they live.
Addictive Laugh - mobile app
Insight: Laughter is contagious
Insight: Laughter is contagious
With this app your phone will spread the laugh to the rest.
It passes from one person to another
and now from one phone to the next.
Coke bubble - game
A naive game where you navigate in a happy bubble without letting anything destroy your happiness.
Avoid all the flying objects that could burst your bubble and catch the good ones.
The Theatre
The Tower Theatre Company were about to build their new home in the heart of Shoreditch, in London's first ever purpose-built playhouse. The had struck gold with the new location but they needed money to build it. Instead of being seen as a charity, they wanted to give to the public a different message: Own a piece of history.
The Tower Theatre Company were about to build their new home in the heart of Shoreditch, in London's first ever purpose-built playhouse. The had struck gold with the new location but they needed money to build it. Instead of being seen as a charity, they wanted to give to the public a different message: Own a piece of history.
Tourists Vs Locals
Idea: London attracts 30 million international visitors per year. Tourists keep visiting all the places and they know more about London than locals. The idea is to create a contest among tourists and locals; to know who actually owns the city. The main goal is to own the new Theatre that will open in Shoreditch.
How does it work? Foursquare, web and mobile app will work together. There is a map of London with questions (general knowledge) about Heritage Places. Every time someone registers in that place and answers correctly the question will win the property.
We run the rumour on the news “Tourist are becoming the owners of UK”.That will bring Free Press.
We set it for a week or month time, if Tourists win, all attractions will be free one day from 10am till 12m. If Locals win...[I'm still thinking this prize]. The idea is to have all the city playing.
And the money? You can start playing for £5, people will never see it as a charity.
Idea: London attracts 30 million international visitors per year. Tourists keep visiting all the places and they know more about London than locals. The idea is to create a contest among tourists and locals; to know who actually owns the city. The main goal is to own the new Theatre that will open in Shoreditch.
How does it work? Foursquare, web and mobile app will work together. There is a map of London with questions (general knowledge) about Heritage Places. Every time someone registers in that place and answers correctly the question will win the property.
We run the rumour on the news “Tourist are becoming the owners of UK”.That will bring Free Press.
We set it for a week or month time, if Tourists win, all attractions will be free one day from 10am till 12m. If Locals win...[I'm still thinking this prize]. The idea is to have all the city playing.
And the money? You can start playing for £5, people will never see it as a charity.
