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    The original concept of Zed, mobile phone content distribution platform.
In 1999 I conceptualized, with two of my colleagues from Satama Interactive Media Company, the mobile phone content distribution platform Zed for Finland’s biggest teleoperator Sonera. In 2004 Spanish La Netro acquired Zed and made it their leading brand. In the year 2010 the company is present in 53 countries and employs +2,000 staff. The company is the leading mobile value-added player in the world.