The Qatar Summer Festival marks an exciting time of the year for residents as the country transforms into a large podium for fun and festivities. Our creative route for the maze branding has been developed to reflect this spirit of celebration that runs throughout the month of August. We suggest the name Maze Craze, simply because, it’s a mind-twisting activity zone that will drive kids crazy with fun. The name is catchy, has a tune to it, and will easily attract young ones to explore this amusing game.

Located within the DECC, our maze will stand out with its bright, vibrant colors that are inspired by the branding of the Qatar Summer Festival. We have further allocated the four colors to each of the activity zone that make up the maze. The graphical elements in the logo are derived from the concept of a maze, and are also used to brand each zone.

The visuals are bold, fun and engaging, and are easy for kids to comprehend.

Maze Craze will be a delightful place for kids to gather, learn and explore. The maze will direct them to ‘follow the fun’ as they set about completing one task after the other, in a thrilling environment.