Whether you’re an outdoor enthusiast or caring parent, the concern is evident: keeping bugs off your skin so you can enjoy outdoor activities. The concept is simple: Bring the user outside. Get them inspired. Reconnect them to the outdoors. Venture out. Worry-free.

OFF! Bug repellent needed a modern website to reflect their brand and connect with consumers. The company’s website was completely re-structured and redesigned.

Leveraging the 'be outside' strategy, the visuals took on an expansive feel by opening up the space and using large, awe-inspiring, outdoor imagery. The grid apparent, typography bold, product packaging hero…no detail left awry. The design incorporates OFF!'s existing brand equities but is more disciplined in it's application—using color to accent key features, allowing the product imagery and outdoor photography to take prominence.

To encourage purchase consideration, product families can be easily searched and ordered based on useful filters such as type, formula, benefit, and form. Up-to-the-minute news feeds pull in relevant information, positioning the brand as a reliable source of pertinent information. Visually arresting and conceptually driven, the new OFF! redesign brings the brand into a modern space and rekindles consumer passion to explore their outdoors, worry-free.