FACEBOOK REACTIVE REAL TIME CAMPAIGN - LADY LUCK
Over 1,000 people a day use the #luck on Twitter and it is associated with a huge variety of the subjects from luck with the ladies to day to day luck and of course ‘luck’ in gambling. To take advantage of this trend Gravity Thinking created a character – ‘Lady Luck’ who sat in residence at Grosvenor Casinos for a week talking to people in real time across Facebook and Twitter encouraging engagement, conversation and sharing.
My role as a Designer at Gravity was to edit over 100 real time reactive video responses over the campaign week.
Over 1,000 people a day use the #luck on Twitter and it is associated with a huge variety of the subjects from luck with the ladies to day to day luck and of course ‘luck’ in gambling. To take advantage of this trend Gravity Thinking created a character – ‘Lady Luck’ who sat in residence at Grosvenor Casinos for a week talking to people in real time across Facebook and Twitter encouraging engagement, conversation and sharing.
My role as a Designer at Gravity was to edit over 100 real time reactive video responses over the campaign week.
