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    Branding identity for Tattwa Group Consultancy to promote their new exploratory path. Every element represented are depicted in keeping with the … Read More
    Branding identity for Tattwa Group Consultancy to promote their new exploratory path. Every element represented are depicted in keeping with the motto to express the spirit and purpose of the brand and conveyed in minimalism. Read Less
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Tattwa Consultancy Group



Tattwa

The mind is everything. What you think you become
- Gautama Buddha.


He inspired us to mitigate and find happiness in the reflections you create. So your mind is your harbinger, and your imagination becomes your future.

Tattwa means the element of truth, actually, it can be attuned to many aspects, which coined by Buddha. In other words, we can refer that  Buddha's words become Tattwa's

Attract happiness into your life,  and dream a new life in an old dream, to make today and future Serene.
The team Tattwa helps you to open those gridlocks in your mind and helps you to enhance the creativity which embraces around you.

When I focused on that terms, it hit me, minimalism is the language conveyed by Buddha. Sophistication in a minimal avatar, that was the approach I took.

Three main points focused here,

- Buddha
- Wings
- Infinity

Wings - it depicts the meaning hope, fly away to those stars, where eternity awaits.
Infinity - Everything happens for good, and always good things come back.

So creating a logo for this team, what to say, "challenge" or "fun"?. Well when a challenge is perceived by fun, something beautiful evolves. In a nutshell, they need a minimal approach in design which needs to exploit a lot of elements. And same time the logo need to be structured symmetrically.
Icons

The logo is created with a single line. Icons created here follow the similar strategy. The main point here is to establish the uniqueness which needs to follow in the branding.

Thanks

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