"Get cooking!" campaign (redux) – Advertising, collateral, online materials
PMA decided they liked the “Get cooking!” theme so much that they wanted to utilize it again for the 2011 Conference. The look was refreshed, and “Get cooking!” was toned down and used as a call-to-action as well as in body copy.

The look featured a main produce ingredient from raw form to plated product. Produced advertising, collateral and online (emails, banners) materials promoting the event.