"Get cooking!" campaign – Advertising, collateral, online materials
The Foodservice Conference is the produce industry’s most intimate foodservice event. Small and always a sellout, this event focuses on trends and networking opportunities. Karen and Kwame branded the 2010 Conference “Get cooking!” and went on to flesh it out through advertising, collateral and online materials (emails, banners) promoting the event. 

A bold color palette was created to accent the bold photography.