New colour range: The Designer Colour Range from TidyBooks.
There was a need to update the product's colours based on market feedback. The production of blue and pink was stopped and the company was aiming for something more modern and appealing.
Two shades of grey colours where chosen. They are very versatile, look stylish, and emphasise the colourful book covers displayed on the products. This was done together with an interior designer and the marketing team.
