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    About

    Our naming, branding and identity work for Perch, a new consumer electronics device.
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Perch
Branding and Design for Consumer Electronics
Perch is a product that sits between your charger and the wall, and reminds you to unplug your cords. LPS came to us and asked us to name and build a brand for this new technology, along with a messaging platform to sell an entire family of products built around it.

Our challange was to create a brand and visual identity for the product that will bring it to market, and make a big splash at the International Consumer Electronics Show in Las Vegas in early January.