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    Healthcare marketing website featuring parallax scrolling.
    Published:
ICD-10 Roadmap
Healthcare Marketing Website
RCE asked us to promote their revenue cycle management training tools that support the ICD-10 changeover, due in 2013. Their educational products are numerous and complicated to describe, in an industry already buzzing with marketers, experts and lawmakers all fighting for attention in the space. RCE’s transition tools can be used at any time before 2013 – and it’s the company’s staged implementation strategy that truly sets it apart from the competition. Thus, it became critical to clearly present the individual tools and show visitors how to put them into action for maximum impact.

The step-by-step nature of this approach became our central focus. We chose the metaphor of a modern roadmap – the GPS – to tell the story of how the brand helps customers navigate modern healthcare standards with step-by-step guidance and expertise. After our discussions with RCE’s leadership, we believed this would both engage their customers and give their internal teams a powerful platform from which to sell.