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    Conceptualisation, design, execution and production of the museum's 220 page International Loans Catalogue. It works on three levels – technical,… Read More
    Conceptualisation, design, execution and production of the museum's 220 page International Loans Catalogue. It works on three levels – technical, academic and luxury and is aimed at the global market. The idea was to make the images themselves tell a story, by juxtaposing them in an enticing manner. Text is kept to a minimum. I commissioned and directed the photo shoots. All in all this has become a powerful, commercial tool in communication the high status and value of the BM collection to prospective clients. Read Less
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The BM's International Loans Catalogue is one of the institution's flag ship documents, which has to be both informative and visually appealing to high level stakeholders. [Concept/Design/Production]
The design works on three levels: At top level a story is being told through composition and colour, the next level offers basic object information, and the third layer, together with an object list reveals detailed benchmark data (ie provenance, size, etc…)