RingCentral is a provider of cloud-based global communications system for businesses. 

CHALLENGE
Create internal message and brand to bring together diverse employees from different locations and different departments.

SOLUTION
Our team created F.I.T.E. to explain the values and goals of the company to those who work there. The assets ranged from street banners to brochures and screen-savers. We organized an inaugural event: on the morning of the day of the event, each employee at the base office came in to find a gift on their desk. Since then the FITE message has been adopted by HR and other organizations in the company and it's widely promoted to new employees.