The app hooked into services provided by the Australian and New Zealand governments to provide highly accurate, up-to-the-minute UV indicators - a point of difference from similar weather apps. When the UV index climbed, we were able to prompt users to apply an appropriate SPF moisturiser by Olay. We also provided users with tools to find the right product for their skin-type and lifestyle, and lots of additional information to explore and share.
Overall the campaign was a huge success: Picked for the 'New and noteworthy' selection by Apple; ranking first in the iTunes Weather category for the Summer; and ranking in the top ten of all applications in Australia for a week. To top it off, the app also won the 'Best Integrated Campaign' award in the 2011 Australian Mobile Awards. Take a look below, and I really hope you enjoy it too!
Roles: Design Lead, Web & App Development (Titanium)