An important decision was to stray from the logo with men who, in spite of the good visibility, due to its proptgjhUZbv3ortions gave properties of the futility and childishness. New, more "mature" and modern logo was developed which reflects the professionalism and leadership ambitions of the company. In it lays the point of a handshake, which has become the personification of the trust. The logo is supported by rigorous typography, which creates a sense of confidence and reliability.
But we don't give up on an old friends. Familiar to everybody "men", who disappeared from the logo of "Soglasie", then returned to us in a new quality of the brand characters. They have matured, gained recognizable features, but saved cheerful and friendly character. Their visual transformation, sincerity and humor, became an important step in trust-based relations between the company and external audience.
Thus, on the level of the logo we file for the company "Soglasie" as for a modern, european business structure, honest, reliable, open and confident in their abilities. Bran -characters who are responsible for the emotional messages transfuse indifferent attitude to the customers, congeniality to people, whose trust we want to earn.
The project team:
Chief Executive Officer, Chief Strategy Officer: Natalia Stepaniuk
Strategic Manager: Roman Pustovoyt
Strategists: Cyril Sherstobitov, Alexandra Holodnaya,
Art Director: Natalia Ponomareva
Illustrator: Oksana Grivina, Thank you, Dima Je, for croco
Copywriter: Georgi Iakushkin
Creative producer: Olga Zvyagina
Event-Manager: Egor Kazitskyi
Director Customer: Dmitry Levteev