Skype for String
An April Fool's day prank
An April Fool's day prank
Skype for String was Skype's first effort in the growing tech tradition of April Fool's. I created the initial idea and led the project from a content perspective. My primary partner in crime drove the project from a visual point of view and together we surfaced the campaign via pseudo-support content.
I created the content for two FAQs, as well as our tweets, Facebook posts and blog posts. The campaign received coverage across the web and made the Wall Street Journal's list of the web's best April Fool's jokes.
I created the content for two FAQs, as well as our tweets, Facebook posts and blog posts. The campaign received coverage across the web and made the Wall Street Journal's list of the web's best April Fool's jokes.
