Pay by second
Etisalat launching a new tariff that will charge you only by the seconds you used and not by minutes.
Etisalat launching a new tariff that will charge you only by the seconds you used and not by minutes.
People don't like to be charged by things they didn't use, like when they buy newspaper while they only after sports news, or bringing a whole watermelon while they won't need more than a half of it. Based on this insight we built our idea.
ECD: Scott Wild
Copy Writer: Sameh Turk
Art Director: Michael Habib
Director: Omar Hilal
Director: Omar Hilal
Advertising Agency: Advantage marketing & advertising
2010
2010
Campaign Key Visual
