The team behind the communication of Coahuila's Federal Representative, Javier Guerrero, approached our office with the idea of developing his first Legislative Report in a different way. At the beginning we set out to establish the typographies and the graphic style we were going to implement. We decided to use Arial and Times New Roman as a way of generating trust and accesibility. The illustrations we made are inspired in constructivism and are used with the purpose of generating transparency, a value we were aiming to reach. The phosphorescent green shows a fresh, updated and energized personality, capable of being relatable to the audience. The office took charge in designing a booklet, a infographic folded poster, billboards, gaffetes for the event, digital content, invitations, stencils and hand-painted signs in the streets.
The illustrations we made are inspired in constructivism and are used with the purpose of generating transparency, a value we were aiming to reach.
The office took charge in designing a booklet, an infographic folded poster, billboards, gaffetes for the event, digital content, invitations, stencils and hand-painted signs in the streets.
WE WERE NOT CAMPAIGNING, WE JUST THOUGHT IT LOOKED COOL WITH THE GREEN GRAFFITI.
Client: Javier Guerrero
Art Direction: Dum Dum—Design Office
Graphic Design: Dum Dum—Design Office
Illustrations: Dum Dum—Design Office / Don Luis
Laser-Cut: ArqWare
Photography: Antonio Esponda
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Disclosure:
Dum Dum does not support or have preferences for any legislative party or character whatsoever. We took this project as a challenge to understand different fields in our business. It is not our goal to serve as a campaign for our client in any way. This is just the outcome of a project we worked hard on. Also, we met Javier and he seemed like a cool dude.
