Dr. Bronner's Pure-Castile Liquid Soap Re-design/ Winter 2016
The purpose for re-designing the original packaging of the Dr. Bronner's pure-castile liquid soap was to re-create the product without extent use of texts found in the original packaging and associate the colors of each labels with each soap scents. Although the original packaging stood out from the other comparative market products using words throughout the packaging, however lacked identification and made difficult for the consumers to identify each scents from another.
"Dr. Bronner’s is a family business committed to honoring the vision of our founder Dr. E.H. Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating our profits to help make a better world.
ALL-ONE!"
ALL-ONE!"
Therefore, the target audience for the Dr. Bronner's pure castile liquid soap is consumers who are seeking a single soap that can be used for diverse uses without harmful ingredients and looking into using organic products.
