Clothes that work. The Pakistani working woman leads multiple lives and is constantly switching roles. She strives daily to be a caring daughter, loving sister, pioneering professional, dedicated mother, committed wife, ideal daughter in law, and a sincere friend. How does she do it all? How does she manage? Her secret is simple: balance.

And as she sets out to conquer her dreams in her workspace - be that at home or at the office - The Working Woman’s trouble-free philosophy of simple, subtle, and sensible enables her to cleverly navigate through challenges and past challengers. She makes the necessary sacrifices to keep this balance because she realizes something that others do not. She has the foresight to see that the future is here; the future is bright; and it belongs to The Working Woman.

TWW's website needed to reflect the ethos of the brand. The interface has vivid visuals and a clean, responsive interface, ideal for the woman on the go.