A multidimensional project aiming to combine a new website, social media presence and branding into a seamless entirety for an established dance artist.
With lots of existing content, streamlining the previous website into a sleek and stylish whole required some re-thinking and a minimal approach to information. The client wanted to convey her fields of work clearly and showcase a collection of notable projects - extra attention was put into to categorising and sectioning the website to achieve this goal.
With close co-working with the client and constant iteration, the project resulted in a pleasant, easy-to-navigate website with a modern touch added by a few chosen elements such as full screen sliders and minimal, sans-serif typography. A new, simple but classic text-based logo was created to continue the look of the website. The project also included taking a portrait photograph for the client and making a business card.
