Luray Caverns
"What Will You Discover" Campaign – Collateral and online
For travel and destination clients, advertising needs to translate to attendance. The "What Will You Discover" campaign was launched and Luray's numbers spiked 17%. Print, brochure collateral – including two different versions since the client liked both the traditional rack brochure and the expanded brochure concepts so much, engaging online banner ads, eNewsletter, refreshed CMS website, radio and TV were all created.