The Greatest Brandversations has been a big hit in the world of design, so it was only naturallyfollowed by an “episode two”, titled TheGreatest Fontversations and in which the main focus is the font.Fontversations attempts to illustrate, or better yet to make the publicunderstand what it truly means to properly use a body text/font.
We are overwhelmed by the multitude of fonts whichare made available to us on the internet, but a properly used font requires agreat deal of attention and patience. While the criteria for the use of properfonts are many, the idea and not the solution is the focal point of this seriesof works. The red line which runs along the entire project is the link betweenthe design of the font, the name of the font and the context in which the fontis used.
The project is part of my graduation thesis at the Universityof Art and Design in Cluj-Napoca.
Please be aware that the prints presented hereby the author are strictly of personal nature and are not meant to be sold for financialgain. Any recognizable logos, slogans, texts or images have therefore been used solely to express a personal view and strictly personal ideas, and not forcommercial purposes. The author of the prints does not pretend to own theselogos, slogans, texts or images in any way. The views and ideas represented bythese prints belong to the author and under no circumstances are they to be published without the written permission of the author.