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    About

    Bringing excitement to MADURODAM, Holland's famous miniture park
    Published:
I was commissioned by agency 'Amsterdam Worldwide' to work on a new marketing campaign to invigorate new interest in the world famous Dutch attraction 'Madurodam'. In a short timespan I created the campaign's theme, five characters, wrote 3 storylines, made 2 parallax motion comics plus a TVC, created a 3d-printing attraction for the park, helped initiate a clothing line and designed all other on and offline campaign items.

A year later I was asked by Madurodam's new media agency -RLVNT- to do the follow-up for the campaign, which resulted in the TVC and outdoor campaign you'll find scrolling all the way down.
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first: designing the characters

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next: sketching a rough storyline
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drawing a storyboard
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the final storyboard
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next: final illustrations
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adding web headers and footers
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the final parallax animation
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next: designing the theme park's attraction space for 3D printing
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next: creating a new episode
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the new episode's parallax animation
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announcing another new attraction for Madorodam
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designing a line of merchandise for Madurodam
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a new storyline introducing 3D-printing your own mini-self
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TVC announcing the new 3D-printing attraction
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PR announcing the new 3D-printing feature of Madurodam
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next: advertising campaign for Madurodam, themed: big fun for a small price
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