my contributions:
CREATIVE STRATEGY
CREATIVE DIRECTION
CONCEPTING THE BIG IDEA
CREATING THE CHARACTERS
ALL ART DIRECTION
ALL COPYWRITING
ALL STORYTELLING
ALL STORYLINES
I was commissioned by agency 'Amsterdam Worldwide' to work on a new marketing campaign to invigorate new interest in the world famous Dutch attraction 'Madurodam'.
In a short timespan I created the campaign's theme, five characters, wrote 3 storylines, made 2 parallax motion comics plus a TVC, created a 3d-printing attraction for the park, helped initiate a clothing line and designed all other on and offline campaign items.
A year later RLVNT (Madurodam's next agency) asked me to do the campaign's follow-up.
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designing the characters
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storyboards by Roland McDonald
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next: final illustrations
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the final parallax animation
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episodes introducing the 1988 UEFA European Championship themed attraction (left),
and a 3D-printing attraction, where you could print your own 'mini-self'
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building the theme park's attraction space where your 3D-printed mini-self would take shape
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TVC announcing the new 3D-printing attraction
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free publicity announcing our new 3D-printing attraction in Madurodam, even the Dutch royal family had 3D printed versions made of themselves
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next: a TVC themed: 'big fun for a small price' as part of the advertising campaign for Madurodam
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designing a line of merchandise for Madurodam's 1988 UEFA European Championship themed attraction
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