BANNER
Per il lancio del nuovo canale per adulti 100% gay di Sky, è stata realizzata una campagna banner con tre soggetti a rotazione, pianificata sui portali d'informazioni, chat e app per smartphone più utilizzati dalla community gay. /
The Italian launch of the first 100% gay adult channel was realized through a multi-subject banner campaign on the main information websites, chats and apps used by the gay community.
Copy A (for Grindr App):
Watching studs online is hot, but never like letting them come in your living room.
Copy B (for gayromeo.com):
Copy B (for gayromeo.com):
Everything you find here seems small in comparison.
Copy C (for gay news websites):
Copy C (for gay news websites):
News like this leave you open mouthed.
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INFILTRATION MARKETING PLAN
A supporto dei banner è stata pianificata un’attività d’infiltration marketing, con l'introduzione di un finto utente nelle chat di gay.it e queerblog.it per arrivare gradualmente a promuovere Man-X.
An infiltration marketing activity was planned in addition to the banner campaign. A fake user started to post on gay.it and queerblog.it chats, gradually introducing the Man-X channel plus.
For instance, in the first above post, "A porn star training", he talks about how difficult it is to reproduce porn stars acrobatic performances at home. All the mentioned scenes refers to Man-X movies.
The infiltration marketing activity produced a total of 40 posts with 1,000 viewers on an average (almost 14,000 viewers for the first post with the Man-X landing page link).
