IKEA PAX wardrobes campaign
IKEA has introduced fully customizable PAX wardrobes to its offer.
We thought: who will advertise them best? Fashion bloggers, again?
And then we found two of those who... had no wardrobes.
As part of our social media campaign, we made a series of videos with the two influencers,
showing their new wardrobe buying experience, which perfectly reflected the customer's journey:
from designing their own wardrobes, through visiting an IKEA store to collect the components,
to introducing all your clothes into a new piece of furniture that went to their home.
We used the bloggers' reach as well as the brand's channels to tell the whole story in teased form,
releasing successive parts of the films in several days' increments, thanks to which we have achieved
the effect of the growing interest and engagement of their followers.
Additionally, we made the following 3 tutorial videos on the IKEA website,
showing the individual functionalities of PAX wardrobes.
IKEA has introduced fully customizable PAX wardrobes to its offer.
We thought: who will advertise them best? Fashion bloggers, again?
And then we found two of those who... had no wardrobes.
As part of our social media campaign, we made a series of videos with the two influencers,
showing their new wardrobe buying experience, which perfectly reflected the customer's journey:
from designing their own wardrobes, through visiting an IKEA store to collect the components,
to introducing all your clothes into a new piece of furniture that went to their home.
We used the bloggers' reach as well as the brand's channels to tell the whole story in teased form,
releasing successive parts of the films in several days' increments, thanks to which we have achieved
the effect of the growing interest and engagement of their followers.
Additionally, we made the following 3 tutorial videos on the IKEA website,
showing the individual functionalities of PAX wardrobes.
