People tend to make temporary fixes even though the permanent fixes can be easily made with DIY tools. The integrated campaign aims to provide audiences with experiences of the most commonly done temporary fixes and to make them realise the necessity of permanent solutions that can be easily found at B&Q.
For instance, a folded sheet of paper is the most common way to fix wobbly tables. A bucket under leaking roofs is another common temporary fix. A series of ambient media executions can 'temporarily' fix problems in public spaces and lead audiences to the actual experiences of the situations.
The campaign involves audiences through live events on SNS medias such as the 'Temporary Fix Fail photo competition.' Also another live event that would benefit people's daily lives is the 'Permanent Fix event' that offers permanent solutions to annoying problems.
