Students were required to generate a new confectionery brand for an existing company. The specifcations also required that we create a confectionery product and design a brand logo to accomodate. We then had to design the packaging for the product. The product is Petit Delight European Biscuits. The visual elements of the packaging is consistant in colour to that of the products texture. The entire project compliments both the product and LU'S equity.
Key: Concept, Design, Branding & Package Design