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    An inside joke transformed into an interactive grocery store gallery exhibit.
Austin Smoldt-Saenz
Graphic Design Major, University of Iowa
A real fake exotic meats store.

When Austin obsesses over an idea, he has to see it through. That was certainly the case with Blum, the fictional owner of an imagined exotic meats superstore born from an inside joke.

When he started thinking more about Blum’s universe - what the store would look like, what brands would be sold there, who the general manager would be - Austin decided to make Blum’s a reality within an interactive gallery exhibit. From the logo to the packaging to commercials and more, Austin created a “bizarre, lucid dream” of a supermarket using the integrated tools in Adobe Creative Cloud.
See more of Austin’s work here 
See more student stories here 
Learn more about Adobe Creative Cloud here