GI JOE Custom Toy Packaging Templates
Entertainment & Licensing Department
Entertainment & Licensing Department
As a Senior Design consultant within the Entertainment & Licensing business segment at Hasbro, I work on a variety of custom packaging templates and style guides for numerous brand lines. Primary job functions include working alongside team members and packaging creative services to ensure each licensee developing product will have specific packaging templates reflective of the creative brand. Utilizing creative assets from the packaging department, I work within a small team to design and develop all assets and templates included within style guides outlining brand guidelines for use. Each brand has several templates developed which include open & closed style boxes, blister cards & blister cards with inserts, hang tags, header cards, sewn in labels and trade dress assets.