Waitomo Glowworm Caves
One Colour Magazine Ad
As a student project we were required to create a full page advert to go in a magazine of our choice. However, this advert could only be printed using one colour. I chose to do Waitomo Glowworm Caves, targetted at international tourists in New Zealand, women aged 20-25. I used PANTONE Process Black C as my colour, and chose to use National Geographic as my magazine.