RE :: Behance

re

rethink your life

MORE AND MORE PEOPLE ARE ADOPTING ENVIRONMENTALLY FRIENDLY HABITS and are more aware of the brands they consume. Investors from the South of Brazil found the opportunity to leave a positive legacy with their entrepreneurial spirit and to help make the world a better place in the sustainable scenario. The main focus of the company would be to create efficient solutions to save natural resources and money for both B2B and B2C markets, in Brazil and abroad. Thus, the main challenge was to create an intelligent, bold, revolutionary, and, above all, inspiring brand to represent sustainability in a new way. It needed to be out of the box.

inspiring change

Saad was responsible for the brand's global construction. Several researches led to a broader understanding of the path of sustainability and the profile of those who consume sustainable products, helping us to identify some exciting opportunities. We were inspired by the brand’s idea: smart people inspiring a smarter planet, because it invites people to rethink their habits and behaviors and act accordingly in the way they consume. Because of this, a new name with a unique approach was created. It’s totally unexpected and flexible: RE. The prefix RE, meaning “do again”, is a peculiar and intriguing name that brings several concepts to mind, such as REmake, REuse, REduce, REnew and REcycling. It was strategically thought of to consider the international operations of the company and can be easily translated into English and Spanish, without semantic loss. The visual identity used bold colors, typographies and phrases that leads to reflection, setting it apart from its competitors. RE suggests a new lifestyle, a more intelligent and humane one highlighted by its tagline: Rethink.

results for a better future

All that was developed by Saad started from fundamentals of sustainability (recycle, reduce and reuse) and sought to reduce production processes as much as possible. The packages are made of a durable and recyclable material, being one of its main advantages: a proposed multi-functionality (it can be reused as a multipurpose container) coming with a seed paper — a special kind of paper that can be planted inside the package itself. The data sheets (technical boards used by suppliers and resellers) were also developed with special care. They were grouped according to the need of those who will receive them, making it possible not only to customize the presentations, but also to reduce a lot of paper. The project, which is currently going through its implementation phase, presents itself as a bold and truly sustainable brand, already largely standing out amongst its competitors.

AWARDS AND PUBLICATIONS

iF Communication Awards

Awarded in the Branding − Corporate Identity category. Germany.

Premios CLAP

Awarded in the Branding category. Spain.

Prémios Lusos

Finalist in de the Design − Corporate Image category. Portugal.

Estúdio Folha / Folha de São Paulo Newspaper

Highlighted in the iF Design Awards' article in the country's leading newspaper. Brasil.

Casa Vogue Magazine

Highlighted in the iF Design Awards' article. Brasil.

Haus Magazine / Gazeta do Povo Newspaper