The Kinns Ale Brewing Company was founded by the Kinns family whose core values revolve around creating premium hand crafted beers that are suitable for the Australian palate. They only use traditional brewing techniques to produce unique tasting beers that hark back to their proud Scottish heritage. 

Develop a product name for the new brew that suits the boutique nature of the beer, the traditional methods by which it is brewed and so it will appeal to the target audience you believe the beer is aimed at. Develop a suitable aesthetic concept for the label designs so they resonate with the Kinns Ale Brewing Companies core values, its heritage and the regard in which the company is held due to their dedication to making quality products that their customers enjoy and love.