Project Objective:
To create a family of signs for the aztec gods. The signs should be an icon, an index, and an symbol — as the principles of semiotician Charles Alexander Peirce.
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Semiotics is the study of how signs work. Semiotics (also called semiology) was conceived at the turn of the twentieth century
as an analytical tool for use by linguists, anthropologists, and cultural critics. This intriguing academic discipline has provided key concepts to a variety of intellectual traditions, from pragmatist philosophy and structural anthropology to post-structuralist criticism in literature and art.
as an analytical tool for use by linguists, anthropologists, and cultural critics. This intriguing academic discipline has provided key concepts to a variety of intellectual traditions, from pragmatist philosophy and structural anthropology to post-structuralist criticism in literature and art.
Designers can use semiotics to generate meaningful forms as well as to study existing signs and communications. For example, when creating a logo or a system of icons, designers can look at the basic categories of visual sign in order to generate ideas with various degrees of abstraction or familiarity.
