Cheestrings 'Gotta Dance'
Cheestrings had become a popular snacking brand with kids and parents. In light of obesity issues in children and more press about unhealthy eating amongst Britains kids it was important to highlight and enhance the fact that Cheestrings was a healthy snack - Just Cheese with no unnatural additives. By dialling up a healthy active lifestyle and a ‘You just gotta eat Cheestrings’ strategy the brand was able to assure Mum’s that the snack would not only be good for their kids, it would promote and encourage a more energetic lifestyle.
