What made this campaign extra special to me? Well Ricky Gervais had the same week he was contacted turned down a six figure sum to appear in a McDonald’s commercial, agreeing to appear in this campaign for nothing. The campaign aimed to tackle the difficulties and prejudices experienced by peoples with disabilities when applying for jobs. Ricky for me was the perfect candidate to tackle this issue, something that struck me when I read in The Guardian that a disabled character was to appear in the second series of The Office. A couple of phone calls later and hugely successful awareness campaign was underway, one that would go on to be voted 6th best cinema ad of all time. All produced with no budget and a lot of goodwill.

BELOW: 48 sheet / cross-track posters