New Balance - Numbers Speak Louder Than Words

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New Balance recently launched their first global creative platform for NB Lifestyle. The campaign pays tribute to New Balance's unique model numbers of their shoes, and building on it the role numbers play in everyone's life, such as a birth date or the date your business went public, etc. The new campaign is a lifestyle expression of New Balance’s ‘Always in Beta’ ethos, which reflects the aspiring creative community that NB Lifestyle appeals to: a group of people who are constantly improving, creating and thinking about the next thing. Built around the premise “numbers speak louder than words,”our task was to follow the global template and create content videos that were very uniquely South African and also showcased the New Balance Lifestyle range in a South African context.