PART OF THE MAN
Rebranding Stetson
Rebranding Stetson
Stetson’s current reliance on the rugged American persona has limited it’s potential and their products have become convoluted and unoriginal. The challenge was to elevate the brand into new territories and reestablish Stetson’s strong sense of identity for the modern man.
THE STETSON SPUR
The new logo was inspired by Blackletter type and the edges of cowboy boot spurs. The intention of the design was to create a sturdy mark that appeared both elegant and rough around the edges, communicating the multi-faceted nature of modern Stetson men. While paying homage to the cowboy, the new mark’s sharp and bold features showcase the more refined qualities of the rejuvenated brand.
The new logo was inspired by Blackletter type and the edges of cowboy boot spurs. The intention of the design was to create a sturdy mark that appeared both elegant and rough around the edges, communicating the multi-faceted nature of modern Stetson men. While paying homage to the cowboy, the new mark’s sharp and bold features showcase the more refined qualities of the rejuvenated brand.
